Case Study: How We Created a Ukrainian Fashion E-Store
November 19th, 2015
At Grossum, we have created several fashion e-commerce websites by now (MIUM, StudioFashion, CandyBox, Bomond). Let's take a closer look at MIUM: Made in Ukraine Multibrand.
The story behind the store
Considering the rise of the Ukrainian culture within the country, the demand for clothes (as well as other items) made by local producers skyrocketed as well. However, the problem was that Ukrainian-bred designers, while being very high-quality and often offering handmade items, sold their products individually on their own websites or through social media and there were no easy ways for customers and designers to cross paths.
Therefore, the main idea behind MIUM was to help Ukrainian fashion designers meet their target audience, and for people who desire to wear clothes made in Ukraine to not have to hunt through Facebook, Vkontakte, and other media looking for clothes.
For now, MIUM is the first online shopping mall for clothing items that collaborates only with Ukrainian-made products.
Besides e-commerce part, there is also a blog where current fashion trends are discussed and the content team works with designers to publish their interviews, create a correct press release, and write comprehensive guides to brands represented on the MIUM website.
Project timeline
The entire project from conception to launch took about four months in duration and the team consisting of five people (three developers + two quality assurance engineers) worked on the project for 1,120 hours (580 on development and 540 on testing).
Below you can see the timeline of the project and how many hours have been spent on development and testing in comparison.
Technologies used in the process:
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Grossum's E-commerce solution
Grossum team has been at e-commerce business for a long time - so long, in fact, that we have our own developed e-commerce platform. Therefore, the decision what platform to use was an easy one.
The platform has been developed with the CIS marketplace in mind so the instruments are adapted to the peculiarities of local e-commerce. Also, it has numerous useful features for marketers and call centers, which makes setting up and maintaining an e-store comparatively easy.
Engineering challenges and wins:
Dmitry B., one of the lead developers on the project (as well as the one who participated actively in developing e-commerce platform) shared: "The toughest challenge has been launching the e-store on a short deadline. The setting it up has been easy because the platform offers you a good foundation to build upon and all you need to do is to add your products and configure the system."
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