7 Steps to Success in Your Mobile App Development

January 24th, 2017

Mobile / Outsourcing // Natalie

How to Avoid Failure in Mobile Application Development

We have collected seven reasons many mobile startups fail when it comes to IT development. Check them out and learn from mistakes of others, not your own :)

What's the Point?

One of the main reasons mobile apps wither before they had a chance to bloom is because they don't solve any real-world problem. For example, this app, iBeer. 

First of all, wouldn't you rather drink a real beer instead of a pretend one in your phone? 

Secondly, the app is also on GooglePlay market and, considering the rivalry between Android and Apple it is a bad marketing decision to have an app that takes after iOS name in Android store and use a picture with iPhone instead of Android.

Tsk, tsk, tsk. 

Too Many Points

Not solving any real world problems is almost as bad as an app that tries to solve them all (and causing decision paralysis in your user).

Looking at some apps, one might think that the only thing lacking from them is the ability to transform one's mobile device into a washer and dryer for one's clothes. Take a step back, take a deep breath, and focus on your top priority.

Simplicity is the key.

Bad App Optimization

Your app might be great, but if it takes your client wait for it to load after a few minutes finally, he might be looking for an alternative to your app soon.

Personal experience with YouVersion Bible app has been similar for me. While the app is great and has many useful features that I like, it takes 44 seconds to load. When you need to find a Bible verse quickly, waiting for almost a minute is not okay. 

There hasn't been an app as comprehensive as this one (I've looked), so I keep using it... even if every once in a while, I use another, faster-loading app. Nevertheless, every time there is an update, I keep hoping there 

Test on Real Targets

While simulators/emulators are useful, it is better to use real target audience as well as real users.

Launching a beta version for a limited circle of users is a good idea, or you can also create an MVP and see how the app does.

Your customers don't know the app inside out like your developers do; therefore they would be able to find "new ways" to use it :)

Got Feedback? Use it!

Got feedback from your users? Use it. Listening is nice, but you have to act upon the comments.

  • Does it load too long?
  • Does it offer too many features?
  • Is it hard to use?

Granted, some users will post spammy comments, but failing to analyze the feedback and doing something about your app is a disaster.

(And just accept it as the fact that there will be negative feedback - you will have to learn to deal with it and find useful bits.)

We Want Your Money

Making a fortune (or at least some pocket money) with your app is obviously a goal for many, especially when you have spent all your finances on that startup of yours.

However, if you utilize a premature monetization policy, you might end up with no income at all.

One of the ways to deal with this pendulum decision (money or users), you can have a free app for those who want to try the app with limited features and full paid app for those who decide they want to stay with you. This way, it's a win-win situation.


Finally, last but not the least, you can simply be outcompeted. Research your market well and don't copy existing successful apps.

If you just offer something that's already popular on the market, chances are you won't be as successful. However, if you come up with your unique proposition for end users, you've got it. 

Need mobile application development? We have what you need.

Author: Natalie

Natalie is a Project Manager who is a great team leader for her mobile development team. She is an expert when it comes to iOS and Android development and to building apps that win markets.

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