Сustomer motivation instrument for performing set actions, as well as motivation to use the system regularly, in the meantime collecting information about the customer’s likes and preferences.
Creation of several interconnected databases that would collect the information about the client and use it to make internet experience more effective. Integration with such systems like the Grossum video portal project, for example. This integration would help the portal choose what information to show to the customer, displaying only the information interesting for him.
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