Challenge:
- create white-label marketing platform from existing CPA product
- prepare the system for planned traffic growth
- implement rich targeting system
- extend analytics with new parameters and metrics
- ensure reliable operation
Solution:
Client Benefits:
- implement a white-label platform where the client can register new CPA targeting system or new Adserver system
- re-architect and migrate platform to Google Cloud in order to simplify scaling and reduce costs
- targeting with the ability to select different IPDB realizations per white-label (Maxmind or Digital Element)
- ad-hoc analytics on over 50 parameters with 20 metrics describing each impression, click and conversion
- 24/7 support. System health monitoring and alerting system integrated with PagerDuty.